SISUers participate in the 5^th CIIE to promote international communication

n the 5th China International Import Expo (CIIE), Shanghai International Studies University (SISU) helped launch the Best Practices List of global communication business cases，participated in enterprise research and released a report on the development of the Yangtze River Delta.

SISU’s participants of the CIIE include SISU Global Communication Case Management Platform, SISU School of Journalism and Communication (SJC) team and SISU Research Center for Global Public Opinion of China. SISUers worked together to promote international communication.

SISU Global Communication Case Management Platform launched the Best Case Study Practices List of Global Communication with "In Shanghai, for the World" IP SHANGHAI, which is a sharing platform of Shanghai city image resource. The list includes 50 corporate practice cases, showcasing companies' efforts to strengthen Shanghai's IP on the domestic and global stage, and better integrate China's experience into the global system. Moreover, SISU was included in the IP SHANGHAI Annual Partner List.

The team of teachers from the SJC of SISU researched some of the 50 outstanding multinational companies in the list and had an in-depth understanding of corporate culture, current development and future plans. Further, the team members explored the interaction between enterprises and urban governance and development by extracting information from five dimensions: innovation, ecology, culture, happiness and openness.

In addition, to further strengthen the innovative model of teacher-student co-creation and school-enterprise cooperation, teachers of SJC led the students to go deep into CIIE, combining learning with practice and turning school resources into industrial strength. During CIIE, the students visited the enterprises participating in the "In Shanghai, for the World" project, collected cases and analyzed to obtain more information and data on international corporate communications.

Jiang Feng, the CPC secretary of SISU, said this is an opportunity for SISU students to understand the process of national development and put their learning into practice.

Chang Junyi, a student in the project, said she was honored to be a member of the project and contribute to the IP SHANGHAI project research. "At this CIIE, SISUers appeared in every corner of the venue in different roles and everyone was a contributor to CIIE," Chang said. Another member Xiao Xuxin said, "Visiting CIIE made me feel that we should strive to develop a global perspective and actively engage in international communication in the future."

In the CIIE, Professor Wu Ying, representor of SISU Research Center for Global Public Opinion of China, released the "Report on International Image and Influence of the Yangtze River Delta G60 Technology and Innovation Corridor ". The report provided review and summary of the media data of the corridor and made several suggestions for further enhancing the international image of the corridor.